CASE STUDY: Quadrotech

CASE STUDY: Quadrotech

THE BRIEF

Quadrotech are a market leading supplier of MS Office and data migration services.

As part of a major brand overhaul they wanted an engaging centrepiece to their homepage, to promote the brand, increase site dwell time while also communicating core information about the firm’s key services.

THE SOLUTION

After taking time to really understand the client’s business and their offering, we proposed a looped film (approximately 60 seconds) consisting of five short scenes each presenting one of Quadrotech’s key services.

The scenes combined live action shots with overlaid motion graphics to illustrate services like data migration, security, etc creating a cutting edge feel of technology anchored in the everyday business environments familiar to Quadrotech’s target market. To provide a narrative we used captions in a static box to avoid clashing with the movement of the graphics.

With each scene providing a snapshot of a key service, visitors spending even just a few seconds on the homepage are educated about Quadrotech’s offering and left with a dynamic impression of the brand.