Here’s the next episode of our Reimaginers series, featuring Alex Sibille talking about how she set up lead generation agency The Future Factory to bridge the gap between traditional new business agencies and in-house. Alex tells us how her business partner wouldn’t let her adapt The Wolf of Wall Street approach to sales which she thought initially may have been a good idea.
We had great fun shooting this with her team at their Wapping offices and designed split screen sequences as a way to use b-roll footage in a more unusual style than traditional corporate intro films. The interview with Alex was shot with her positioned centrally looking down the lens, situating her at the heart of her surroundings.
We filmed Alex complying fully with the social distancing measures required at the time.