Bouche client stories: Mipim for RX Global
What is Mipim?
Mipim is the world’s biggest commercial real estate conference, held annually in Cannes and run by RX Global. This year’s event was held in March and back on after a two year absence 2019.
What was the brief?
RX Global wanted a ‘postcard’ film to wrap up the week and give a flavour of being there, to publish the following week. Over four days we shot interviews with industry leaders, covered talks and seminars and found the best shots for an edit which we started on location to speed up the production process. It’s always a long week and as ever we shot far more than ever made it close to the final cut.
What was the project highlight? Definitely not the weather this year, it was filming ex French President Francois Hollande cutting the ribbon to open the event.
What did the client say?
“After two years without MIPIM in March it was really important for us to show that the international real estate community was back in Cannes. The postcard video was a key part of it, showing the pulse of the event and the awesome atmosphere we had!”