By Nick Coombes, Executive Producer
Welcome to Bouche Media’s annual review. It’s been a transformative year for video, which has become an even more powerful and significant asset for businesses throughout the pandemic. Audiences are viewing more videos than ever but we still need to engage with our colleagues and customers remotely and internationally – and to keep them energised, entertained and inspired.
We’re excited about the year ahead and relishing the challenges of creating content in the not-so-new normal.
Here are our top 5 learnings from 2021…
1. Vary your content
Embrace the mix of video formats now available. Now more than ever you have more choice for style and budgets. From using Zoom call recordings to animated content to combining audio voice notes with still images.
2. Prioritise accessibility for the new hybrid world
Adapting to hybrid working means being flexible and format-agnostic e.g. with video call recordings; what you lose in picture quality you gain in accessibility to be able to reach people wherever they are.
3. Being a good storyteller is more important than ever
People want to be taken on a journey. They want a satisfying beginning, middle and end. The concept is so often more crucial to a project than the camera quality or animator. Storyline and writing skills are now more important than ever.
4. Events are still a big part of colleague and customer engagement
Events didn’t die, they just became more complicated and now offer more opportunities for video. Video has a bigger role to play than ever, whether it’s pre-presentation mood films, live broadcasting to user platforms, location interviews or wrap montages – they can all play a part.
5. Video gaming is influencing mainstream video content
On top of our annual review, here are our 3 recommendations for 2022:
Hope you’ve enjoyed our annual review. If you’d like to have a chat about anything in this review of some ideas for video in the new year please do get in touch. Happy Christmas and best wishes for 2022!
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