Content ideas

1. Employee generated video content

With so many people working at home it’s simple for your teams to become content generators, and this can work across the business, from C-Suite to junior level.

They can use smartphones or laptops to record video messages or conference calls and we can then edit these to create polished, succinct content with your branding, name straps and subtitles.

2. Making assets from audio content

Using audio recorded from conference calls (video or audio), phonecalls, podcasts and voice memos is a great basis for creating social content, from 10 second ‘Quotagraphs’ to explainer animations that use the audio as the voice over narration.

People are usually more relaxed with an audio recording  and the result is often much better a more natural conversation then you get from being on camera.

Quotographs

These are short, looping videos of animated text, illustrating a soundbite (usually approx. 10 seconds but can be longer) from a video, audio recording or even a written article.  They’re a great asset to promote research or customer testimonials on social channels and can be made in batches to reduce costs. View HERE

Gifs

Similar to quotagraphs, soundbites as Gifs are great assets for social, with a more instant impact and and being a smaller file size than videos means they’re also ideal for direct emails. These are most effective when using a single, very short message.

Audio-led character animation

Recorded audio provides an authentic narration for animations and explainers. These screen shots are from an internal film made to illustrate  recorded call centre conversations. We created a series of characters and animated them to bring the scenarios to life.

3. Illustrating information

Research reports and thought leadership can be brought to life with animation and motion graphics.

This can include visualising data with animated infographics, overlaying information on footage or character animations.

Showing information overlaid on footage is a great way to set it in context as this montage of scenes shows. View HERE

Research and campaign messages are ideal for illustration with narrated animations.

This 2D character animation highlights the illegal tobacco trade and was used as part of a lobbying campaign.  View HERE

Data can presented as motion graphics and presented in snappy clips ideal for social channels like this Index report. View HERE

This animation uses ‘cut out’ photos and images with motion graphics to explain the sources of caffeine to a young audience. We chose the style to connect with a young audience with the identifiable items creating an authentic feel.  View HERE

4. Creative re-use

Existing films, animations,  left-over footage and even photographs are a goldmine for content creation.

Re-editing completed films, extracting audio, using footage that didn’t make the final cut or adding a fresh approach to the production with stock footage creates endless possibilities and saves significant costs from the early parts of the production process like filming or the animation design.

This 60-second feature combines existing stock footage with a scripted text narrative. View HERE

Photos can be combined with narration (by professional voice artists, employees or even clients) and sound design to create ‘video’ with the power of regular film, as this example from Nike shows. View HERE

Nike exmple

 

 

owner nick from video production company bouche in london

There are different ways you can use video and multimedia content to keep messaging going whatever the timeframe, audience and budget.

They range from simple messages & conversations your staff can record at home and send to us to edit and package up for you, right through to creating new employee engagement and brand films from existing footage, library stock and motion graphics.

There is so much scope to reimagine the content you have, the work that needs doing today and the opportunities ahead – and right now we’re all having to be more imaginative then ever.

Nick Coombes