Corporate films, including interview videos, are a great way to get your company’s message to a wider audience, while also offering a human insight into your brand.
The process of making a short film about a business can be as complex and interesting as a movie. While everything’s on a smaller scale, there’s still a story waiting to be told and an audience eager to be engaged.
Corporate interview videos have grown in sophistication in recent years. Like ads, they are influenced by everything from pop culture to social media trends.
Let’s take a closer look at the corporate interview video process. What can they be used for? How can they be a powerful advertising and content marketing tool for your business?
What is a video interview?
Also known as a ‘talking heads’ video, these are segments or snippets in which company employees speak on camera. They can discuss anything from their role in the firm, recent achievements, or offer a broader overview of what it’s like to work for your business.
They’re among the most popular forms of interview video. They’re direct, personal, and can pass on a lot of information in the form of graphics and effects.
Reimaginers – Alex Sibille, The Future Factory from Bouche on Vimeo.
The benefits of video ads
The rise of social media has given businesses a variety of platforms on which to advertise their products and services. It means video content, much-loved by algorithms everywhere, has become a crucial marketing tool.
It’s worth remembering that video content is hugely engaging. Video is an impressive 1,200% more successful than other forms of content. Plus, 90% of viewers want to see more videos from brands and businesses, according to industry figures.
Forging strong relationships
Great video content can build brand loyalty and underscore trust. It can strengthen professional relationships and provide measurable results, helping businesses personalise and refine their content and brand message.
Four steps to creating quality corporate videos
Many companies use corporate video content and interview videos to showcase their business, but not all of them find their target audience. So, we’ve come up with four pillars to ensure your video marketing hits the spot.
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What’s the purpose of your video?
The first thing you need to do is determine the purpose of your video content. Is it to sell more products or services, raise brand awareness or bolster recruitment?
The videos produced for any of these purposes will be very different. They should all reflect your brand values and ethos.
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Plan, plan and plan some more
Knowing what you want to cover in your interview video is half the story. Now you have to determine what resources you will need to achieve the end result. We can help with this.
Video is a very collaborative process. Putting the right planning in place and assembling the right team to bring your interview video vision to life will be crucial.
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Which stories will engage or entertain your audience?
A key part of the planning process for your interview or corporate video content is identifying stories to effectively carry your message.
Video marketing can be a lucrative investment, but it’s important to know where your resources will be spent. The final interview video result must be high quality, reflects your brand values and does the job required. Can it be done using natural light? Does it need special effects to enhance the quality? Will it be animated or feature a real person? These are all questions we advise upon to ensure you get the results you’re looking for.
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The real value of production values
Whether you’re working on a pre-recorded or a live interview, every company wants their content to go viral, but for the right reasons.
Not everyone is a natural in front of or behind the camera. An amateurish approach to business or interview videos won’t do your brand any favours – unless the marketing department has its tongue firmly placed in its cheek.
Low-quality video content with poor sound quality could backfire on your business, denting credibility and harming consumer trust. At best, your target audience will laugh, at worst, they will go elsewhere.
HW Fisher_Author Insights_Mark Billingham from Bouche on Vimeo.
How we work at Bouche Media
We have a strong background of producing ‘talking heads’ or face-to-face interview videos and have created this type of content for a wide range of clients.
One of the things we do best is making an interview film that stands out from the rest. Our team thinks deeply about what special effects, motion graphics, set and approach will keep viewers watching.
We’ll liaise with the team to fully understand your vision, storyboard the video then take care of all the technical priorities.
Getting every angle
We nearly always use two, if not three, cameras for filming people speaking and interviews. We are often asked why multiple cameras are necessary. Here’s why…
Having two cameras provides two angles to cut from in the edit. Not only can this give the impression of better delivery by the speaker (eliminating coughs or stumbles), it also means what they are saying can be shaped.
Using more than one angle, rather than a single, static shot, also helps keep the viewer engaged. The options offered by two cameras are especially important if you have no other shots to cover up edits.
What do we film interviews for?
There are many uses for corporate video interviews, but here are some of the forms we specialise in:
- Thought leadership: Demonstrate your business’s ideas or expertise in a particular field via interview videos from senior executives or in-house specialists.
- CEO address: The written memo is a thing of the past. In this digital age, CEOs and other executives use video to communicate and engage with consumers and employees, nationally and globally.
- Employee engagement: It’s not just mega-corporations that use internal video content. Smaller companies also use video to connect and engage with their employees. Whether you want to bring a disparate team together or offer congratulations on a recent job well done, a video message can do it all.
- Award speeches: There’s nothing like the thrill of hearing your company’s name called out as the winner of a local, national or international award. We can be there to capture your moment of glory.
- Mini-series: A popular way for companies to generate and develop video content is to create a mini-series. Whether it’s deep-dives into a particular area of the business or serialised videos from thought leaders within the business.
- Testimonials: Word-of-mouth has always been a robust marketing tool and it’s retained its power long into the digital age. Written customer testimonials can give companies a boost, but when presented in video form, they can be like rocket fuel. The same goes for employee testimonies when it comes to recruitment drives. Want to attract the best and brightest talent? Let your current staff rave about you through storytelling video content.
Innovation at Mipim from Bouche on Vimeo.
The importance of monitoring and measuring
As with all marketing tools, companies can monitor and measure the effectiveness of their interview videos via analytics. Businesses eager to know the effectiveness of their content marketing can identify who their interview reached. Learning when and how deeply it engaged with viewers, enables them to identify new ways to reach their target audience(s).
Contact us for all your corporate interview needs
Our London-based agency produces high-quality video content that makes a real difference for our clients because we understand compelling video content is more vital than ever.
Whether you’re looking for an interview video, need an animation for a website, social media or display advertising, our team makes videos with impact.
Call us on +44 (0) 203 6373597, email info@bouchemedia.com, or use this contact form.
You can also view all our video production services here.
