What are the benefits?
Before you create your content:
- Understand the value and worth of your video content (ROI & ROE).
- Plan and design video that will cut through to your audience.
- Learn how to recycle assets and prolong the ‘shelf-life’ of your content.
- Have all the tools and knowledge you need to keep your stakeholders happy (lead on evidence and practical advice).
After you create your content
- Ensure you distribute your content effectively
- Understand the data your videos are creating
- Ensure effective success tracking. Know your content is working as hard as it should be.