Strategy for your video content

Is your video strategy just a random jumble of “we need a video!” moments?

It’s time to ditch the haphazard approach and get strategic with your video production to give you better results and avoid wasting your budget.

Our Creative Strategy Service is designed to combine sharp insights with bold, imaginative thinking for original ideas that deliver your objectives with precision and style. We can develop solutions from scratch or enhance your existing plans, for short term projects or long-lasting campaigns, to shift behaviours, introduce new ideas, or simply achieve more cut through.

A distinctive, creative approach is the key to capturing attention and achieving results.

This is a new offering from Bouche for clients who are looking for a fresh approach and want their communications to have more impact. As a video agency we have a natural focus on what video can achieve but our broader strategy recommendations can include a mix of media.

Our expertise lies in deciding on the creative angle of strategy, rather than a ‘media buying’ service.

Adding strategy to the creative development process, in its simplest form, moves ideas from hopefully working to created to work. It can be applied to one-off projects or long-term planning.

Strategy is useful for any creative challenge but it’s particularly crucial in these situations:

You have lots of potential messages/products/services – strategy forces clarity
You want to move from rational broadcast comms (about you) to audience-first comms
You’re putting lots of ‘stuff’ out there but its failing to get the results – strategy winds it back and finds out why, before setting a new course
You have a lot of disparate messaging or content that doesn’t hang together, or feel like it all comes from one place
You have stakeholders who struggle to agree on priorities or are just struggling to find a way through to a clear message
You’re in a crowded marketplace.

What’s involved?

Creating solutions for your problems can be a simple as a one-hour discovery call or a more involved project with your team over a few weeks to really understand your business and challenges. Our process is designed to give you constructive recommendations to evolve and improve your content, all with our honest, friendly, and straightforward approach.

Get in touch

If you’d like to have an exploratory chat please email: nick@bouchemedia.com