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ANIMATED EXPLAINER

Client
Phillip Morris International (via CNC Communications agency)

Brief
Explain their role in campaign against illegal tobacco

Format
2D Animation

Usage
Direct communications with trade bodies and governments.

PHILLIP MORRIS

Phillip Morris International (PMI) are one of the leading companies in the fight against the trade in illegal tobacco. As part of their PR campaign to promote this work they asked for a series of animated videos to accompany their communications pack.

Working from their published report and an outline of key information provided by the CNC agency we conceived and created a storyline of scenes with accompanying voiceover distilling the key information about the situation and PMI’s efforts to fight it.