Testimonials are an established way to promote your business but Neustar wanted us to inject some creativity into this format. Deciding to combine talking heads footage with motion graphics we created a look that would not only provide a stylish design for the interviews but also allow us to highlight key information to reinforce the messaging. Around 30 minutes of content was shot for each interview and cut down to around 2 minutes to make concise, impactful soundbites.
Based on their brand guidelines the end result was a treatment that was used over a series of five films and became a key element of their sales process.
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