Brand Stories: The Corporate Cut

A spotlight on brand values videos

This monthly post celebrates brand and corporate films (that we didn’t make), standout examples that tell powerful stories about identity, values, and purpose. The kind you might (or should) see on the ‘About Us’ or ‘Our Values’ page of a website. Each edition spotlights a film that has inspired us — not just for its craft, but for how it communicates meaning. We hope it sparks fresh thinking on how B2B brands can bring their own stories and values to life.

 

Gerber – Unstoppable (2013)

 

 

There’s no mention of what Gerber actually does (outdoor gear and knives), but instead a celebration of craftsmanship, legacy, and trust built over generations. The narration sounds a bit like a Johnny Cash song, the visuals a mix of modern-day weekend adventures, working ranches and historical photos.

 

 

The expression of a company’s ‘why’ shouldn’t be drowned by details or rely on flashy visuals to carry it; the main goal is to create a feeling. This film earns attention not with hype but authenticity. It’s a great example of communicating values through emotion, heritage, and purpose.

 

What do you think – could this style work for your business?

If you’d like to have a chat about using video to tell your company story do send me an email and we can arrange a call.

 

Nick Coombes / Executive Producer