Brand Stories: Dyson

The Corporate Cut

A spotlight on brand values videos

This monthly post celebrates brand and corporate films (that we didn’t make), standout examples that tell powerful stories about identity, values, and purpose. The kind you might (or should) see on the ‘About Us’ or ‘Our Values’ page of a website. Each edition spotlights a film that has inspired us — not just for its craft, but for how it communicates meaning. We hope it sparks fresh thinking on how B2B brands can bring their own stories and values to life.

Invention: A Life, by James Dyson (2022)

 

A 10-part series of short films (3-6 mins each), about the inventions and personality that built the Dyson brand. It’s told through the voices of staff, family, and James Dyson himself, the story unfolds without scripted voiceover — just authentic moments, elegant visuals, and a clear sense of purpose. The ‘early days’ anecdotes and the teasing visuals of their campus are interesting and inspiring – a really powerful advert for the brand. It’s confident, deliberate, and distinctly Dyson, and made me want to apply for a job there.

 

For B2B brands, it’s a powerful reminder: your story doesn’t always need scripted narration or fancy visuals. Sometimes, showing your people, process, and passion is the most powerful way to express your values.

This monthly post celebrates brand and corporate films (that we didn’t make), standout examples that tell powerful stories about identity, values, and purpose. The kind you might (or should) see on the ‘About Us’ or ‘Our Values’ page of a website. Each edition spotlights a film that has inspired us at Bouche — not just for its craft, but for how it communicates meaning. I hope it sparks fresh thinking on how B2B brands can bring their own stories and values to life.

What do you think – could this style work for your business?

 

If you’d like to have a chat about using video to tell your company story do send me an email and we can arrange a call.

Nick Coombes / Executive Producer