Bouche Breakfast: Creating Impact with B2B Video

Bouche Breakfast: Creating Impact with B2B Video

Join Bouche and our one-time-only guest speaker, and social media influencer Kwai Chi for this quarter’s talk on planning, delivering and optimising corporate video.

What's This About?

In the wet and windy month of November, Shoreditch will be taken by storm…

Join Bouche Media and our guest speaker, Kwai Chi, an influential media optimisation specialist for breakfast and best practice tips on how to better plan, deliver and optimise your video content.

This event is for B2B marketers - wherever you are in the spectrum of video production. Whether you’ve never produced any or you’re a video veteran you’ll be left with useful insights you can take back to your business straight away.

Event Details

Where: The Trampery, 239 Old Street, London EC1V 9EY

When: Friday 9th November

What time: 8.45am -10am

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The event is free to attend and breakfast will be served from 8.45am. We’ll be serving pastries, tea & coffee and smoothies before the talk starts.

The talk will last for an hour, during which there will be two short presentations and time for questions. You’re welcome to stay for a bit after 10am if you’re not in a rush to get back to the office. We offer stimulating conversation and more breakfast nibbles/drinks if you didn’t get a chance to sample them before the talk.

Who’s Presenting?

Bouche’s Founder and Director, Nick Coombes will lend his perspective on using strategic planning for video projects so content can be targeted to different points of the customer journey. He’ll also be talking about making content than can be repurposed to maximise longevity and get more value from budgets.  

Kwai Chi is Director of Media, Optimisation and Video at the Social Partners agency, where he is responsible for commissioning, producing video and advising clients on how and where to use it.

With a personal following of 100K + across his social channels, Kwai has developed an enviable reputation in online marketing. From talking about travel on YouTube to indulging his foodie passion on Instagram, he’s an expert on using content across different channels to create audience engagement. He’s also a top 5 in the Digital Marketing Show Power 100 awards.

Kwai’s our guest speaker for this talk, and he’ll be lending his expertise in consumer marketing to inspire the world of B2B.

Breakfast Talk Agenda

Here’s some more detail for the morning:

1. Strategic planning of video:

- Building content that works across different points of the customer journey

- Repurposing content to maximise longevity and get more value from your budget

2. Better storytelling to create impact:

- A personal perspective on social media success

- Taking inspiration from trends in consumer marketing to create more impact in B2B

3. Showing your boss the potential ROI:

    - How to use the multi-layered content you’ve created to inject reach into your campaign

    - Analytics and how they can be used effectively

    - Emerging technologies B2B marketers can use in video marketing

    Why this is an event not to be missed...

    70% of B2B buyers watch videos along their path to purchase — a 52% jump in just two years.*

    If you’re not already capitalising on this trend, come and find out why you should be. If you are, find out how you could be doing it even better. Now that video is no longer prohibitively expensive to produce, it’s time to realise the benefits of taking a more strategic approach to delivering multi-layered content.

    We’ll be giving social media a focus for this talk. In light of LinkedIn joining the party last year by launching its native video uploading app, B2B marketers are realising the benefits of adapting visual content across social channels.

    We’ll also be talking about applying a consumer marketing lens to the B2B world as a recent Google/Millward Brown Digital study reports that nearly half of B2B researchers are Millennials — a 70% jump from 2012.

    So to follow the behaviours of Millennial decision-makers you might start considering Twitter, Instagram, Facebook, and even Snapchat as possible channels for video engagement. We’ll be talking about how you can do this.

    Sign Me Up!

    We thought you might want to. So, all you need to do is sign up via the Eventbrite page.

    Alternatively, just email rsvp@bouchemedia.com and we’ll add you to the list or give the Bouche team a call on 0203 6373597.

    Please note that whilst this event is free for you, it’s invite only, so if you want to bring any colleagues please email us to check first. We have limited capacity for this brilliant event so contact us now if you want to make sure your place is reserved.

    Directions:

    The Trampery is a well renowned event location. It’s super easy to find and is less than 5 minutes walk from Old Street tube station.

    Here's a map for you

    *Reference Source